What is the importance of having a good CFO in a company? The two main critical roles at any company are its CEO and its CFO. These are the two main critical roles that are responsible for the overall financial success of the company. A company that does not attain financial success in some way, will not be a company for a long. This is the reason these two roles are the most important for any company. Every role is critical but these two rows are the main two roles that focus on the financial results of the company. This is the reason they’re the best known and generally there are the most well paid in any company. It is also the two roles that are blamed for any failures and are praised for any success of any company.

Financial Success

For a company to be successful it must be financially successful. It must be able to pay its bills and it must be able to grow. If it cannot pay its bills then it simply will go bankrupt and will no longer exist. If the company cannot grow it will not gain any market share and most likely will not be well-known and therefore it cannot be successful.

What is the main role that a CFO plays? The CFO is mainly responsible for the overall financial results of the company. They work in combination with the CEO but their main role is the overall financial results of the company. They lead the financial teams and the overall financial direction of the company. They advise the CEO of the company. The relationship between the CFO and the CEO must be strong and trusting. Without this relationship, it will be very hard for the company to succeed.

Tools for Success

How does the CFO achieve success? The CFO, to be successful, must understand finance at its core. They must be able to analyze the situation and determine what is the best financial response. One of the tools that they commonly are cost-benefit analysis. With this tool, the CFO will look at the costs to do something and the benefits of doing that action. As an example, if they are going to start new plants in country X, they will need to first determine what is the cost doing so. After they have the whole cost of this investment, this forms the first part of the analysis. The next part is to compare the benefits. What will be the future revenues of doing this? How much profits or cost savings will result, over the next many years. The next step is to take the net present value of future earnings over the next many years. This should be compared to the cost of setting up this new company. When you compare the costs of the investments with the net present value of the revenues, then it is very easy to see if this is a good deal or not. For example, if you are to have an investment today which will cost you $ 1 million, you will get a return of $250,000 per year, over the next 10 years. The net present value of that revenue stream would be about $1.8 million depending on the discount rate that you use. It is easy to see that $1.8 m  is far greater than the $1 m investment. This would mean that this is a good investment. As well you can see that the payback period is four years. This is very good. You would also need to look at the qualitative analysis before you finalize your decision. But if you assume that all things being equal the analysis will make you decide that this is a good investment. Hence assuming that there is no negative qualitative analysis, then you should proceed with this investment.

The net present value analysis and the cost-benefit are tools that are necessary for any good CFO. The CFO must be able to determine when a decision is good or when an investment is good and when it is not good. They should then bring this analysis to the CEO and provide their recommendation. The CEO should, for the most part, rely on the recommendation of the CFO. This will allow for a great relationship to develop between the two roles.

Leadership

The CFO must present great leadership to his teams and the whole organization as well. To have good leadership you must have several strengths. You must have a great vision. And you must be able to demonstrate that vision and convince others that vision is correct. Those are the main two strengths of great leadership. If you can convince people of your vision but you are not able to come up with the correct vision, then you cannot end up being a good leader. If you can come up with a great vision, but you cannot convince others that your vision is correct, you also cannot be a great leader. You need the ability to come up with a great vision and ability to convince others of your vision, then you can become a great leader. CFO’s must be great leaders.

The starting point for a CFO to be a great leader is being able to come up with the right vision. You must know what is the right thing to do before you can convince others that it is the right thing to do. As well, if you think the wrong answer is the right answer, you will not succeed. If you cannot get the right vision 95% of the time, then you will never be a great leader. Some decisions are filled with risk. In these cases, it is fine to come up with a decision and say there are so many factors, that it is impossible to determine absolutely what is the correct approach. In this case, a decision can be made, but knowing that it may be right or it may be wrong. However, you cannot proceed like this in every case. You must have situations where you know what the answer is. If you are always saying that may be the right answer or maybe this is the wrong answer, you will never be a great leader. There is a time to say that, but that should be rare and not the general rule.

When to Hire a CFO

What are the effects of having a successful CFO? The company that has just hired a successful CFO, will see an increase in their financial performance. The company will now be making better financial decisions and they will be reaping the rewards of making better financial decisions. Over time, the profits of the company will rise steadily. The company will now be able to make further investments and grow. It will grow in market share and it will grow in size. The company can expand to other countries and in other segments. This one has the effect of growing profits that much further and that much faster. If a company is profiting $1 million per year with the mediocre CFO, then it is very likely that within a year they could be profiting $2 to $3 million per year. This is tremendous growth in a very short time. It far exceeds the salary of the CFO. On average a CFO will earn $250,000 per year, some will earn more and some will earn less. However, you can see that this successful CFO has a tremendous effect on the bottom line of a company. The company is now earning two to three times its previous earnings.

Solutions for smaller Companies

Most companies that are earning over $2 million in revenues per year can benefit from a full-time CFO. This position comes with a cost, CFO’s are not cheap, but they are worth their cost. What can companies do that are not yet large enough to afford a full-time CFO? This is not an easy question to answer, there are many possibilities for this company. At the very initial stages of the growth of a company, the role should be played by the CEO. But that should only be during the first year or two,  while the company is earning less than $200,000 per year. Once they are earning more than $200,000 and less than $ 1 million, they should look to get outside help. There are two main areas where they could look at getting out for this, the first hiring consultants and the second is hiring a service, like remote CFO. The advantage of a service like remote CFO is that you are hiring an experienced CFO, but they are working for you for limited hours in a month and this will save you a lot of costs. You will not get 100% of the benefits but the goal is that you will get 75% to 80% of the benefits, while only having to pay a fraction of the cost perhaps as low as 10 to 20%.

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